Ljubljana received a high commendation award for its Green Supply Chains project in the category Best Food Destination at International Tourism and Travel Awards at World Travel Market in London.
The Best Food Destination Highly Commended recognition, one of the International Travel & Tourism Awards presented at WTM London, the most important global travel trade show, went to Ljubljana for the Green Supply Chains project, which incorporates three sub-projects: Locally Grown Food Exchange, Culinary Calendar and Ljubljana Breakfast. Projects such as these – developed and implemented by Ljubljana Tourism – follow a vision of sustainable tourism development that improves the life and working conditions of local inhabitants and ensures a better experience for visitors.
Within the special brunch at WTM London, Ljubljana Tourism presented its efforts for the sustainable development and promotion of destination's gastronomy, as well as guided experiences with a focus on its latest Let’s meet at the market. The meeting, which was organised on Slovenian stand by Slovenia Tourism Board in order to present the Slovenian culinary specialities that contribute to the 5-star experiences, was attended by representatives of renowned British media, such as National Geographic Traveller, Culture Trip, Foodism, Escapism, Olive Magazine and Greta's Travels.
The City of Ljubljana’s Rural Development Department created the Green Supply Chains project in 2015 in conjunction with Ljubljana Tourism, the "sustainable tourism factory" GoodPlace and the Jarina cooperative. The project came about following the realisation that there was a lack of locally produced food and local, traditional dishes to meet the demands both of residents and of visitors to Ljubljana and the Ljubljana region. The Green Supply Chains project, incorporating the sub-projects Locally Grown Food Exchange, Culinary Calendar and Ljubljana Breakfast, has provided a local, authentic and sustainably focused gastronomic experience for citizens and visitors alike, it has given hotels and restaurants an opportunity to offer more variety, and at the same time it has provided a source of earning for producers. In this way, Ljubljana Tourism is fulfilling its mission with regard to the sustainable development of tourism and not only raising awareness of the importance of consuming fresh, locally produced food but stimulating the local economy and reducing the carbon footprint.
